Summary
The Institute for Healthcare Policy & Innovation (IHPI) at University of Michigan sought to refine their brand and create a consistent visual identity across all graphic content associated with the institute. The design concepts for this branding project focus on creating connection across university departments.
My Role
Brand design
Digital design
Publication design
Presentation design
The Institute for Healthcare Policy & Innovation (IHPI) at University of Michigan sought to refine their brand and create a consistent visual identity across all graphic content associated with the institute. The design concepts for this branding project focus on creating connection across university departments.
My Role
Brand design
Digital design
Publication design
Presentation design
Branding Objective
Prior to 2021, staff and faculty members associated with IHPI used a wide range of icons, slideshow templates, and letterheads with significant differences in design. In 2021, IHPI decided to refine their brand and ensure that all graphic content affiliated with the brand was creating a consistent visual identity for the institute.
Prior to 2021, staff and faculty members associated with IHPI used a wide range of icons, slideshow templates, and letterheads with significant differences in design. In 2021, IHPI decided to refine their brand and ensure that all graphic content affiliated with the brand was creating a consistent visual identity for the institute.
Media
IHPI wanted to develop consistent graphic content for forms of owned media utilized by staff and faculty members affiliated with the institute. This included a database of icons, slideshow templates, email signatures, and letterheads.
IHPI wanted to develop consistent graphic content for forms of owned media utilized by staff and faculty members affiliated with the institute. This included a database of icons, slideshow templates, email signatures, and letterheads.
Design Concept
IHPI brands itself as the university's hub for health services research (HSR) that would otherwise be fragmented across many university departments. IHPI offers an academic and policy-focused environment where faculty can engage in interdisciplinary research and network with their peers from other disciplines. As such, the design concept features dots that are spatially disconnected but have been linked together through common brand colors, indicating the institute's ability to bring people together.
IHPI brands itself as the university's hub for health services research (HSR) that would otherwise be fragmented across many university departments. IHPI offers an academic and policy-focused environment where faculty can engage in interdisciplinary research and network with their peers from other disciplines. As such, the design concept features dots that are spatially disconnected but have been linked together through common brand colors, indicating the institute's ability to bring people together.
This webpage displays a sample of content created by Emily Smith for this campaign.