Summary
The National Poll on Healthy Aging (NPHA) helps inform the public, health care providers, policymakers, and advocates on issues related to health, health care, and health policy affecting U.S. adults age 50–80 and their families. As of October 2022, NPHA has produced forty-nine reports based on poll data, achieved significant usage and citation of their data, and gained a following in social and news media.
My Role
Brand design
Digital design
Motion graphics
Publication design
The National Poll on Healthy Aging (NPHA) helps inform the public, health care providers, policymakers, and advocates on issues related to health, health care, and health policy affecting U.S. adults age 50–80 and their families. As of October 2022, NPHA has produced forty-nine reports based on poll data, achieved significant usage and citation of their data, and gained a following in social and news media.
My Role
Brand design
Digital design
Motion graphics
Publication design
Home Blood Pressure Monitoring Among Older Adults (October 2021), click here to view poll report
Promotional Objective
Prior to 2017, the Institute for Healthcare Policy and Innovation (IHPI) had identified the need for a deeper understanding of the experiences and perspectives of older adults and their families to better inform health care research, policy, and practice, as well as the opportunity to build on the strong interest and expertise in aging-related topics among IHPI faculty members. In 2017, to fill this need, IHPI launched the National Poll on Healthy Aging (NPHA) with support from AARP and Michigan Medicine. Specifically, IHPI developed the following promotional objectives related to the NPHA:
Prior to 2017, the Institute for Healthcare Policy and Innovation (IHPI) had identified the need for a deeper understanding of the experiences and perspectives of older adults and their families to better inform health care research, policy, and practice, as well as the opportunity to build on the strong interest and expertise in aging-related topics among IHPI faculty members. In 2017, to fill this need, IHPI launched the National Poll on Healthy Aging (NPHA) with support from AARP and Michigan Medicine. Specifically, IHPI developed the following promotional objectives related to the NPHA:
1. Improve brand recognition for IHPI through the NPHA
2. Gain readership and citation for the NPHA as well as other IHPI research
3. Use data and research from the NPHA to identify specific policies and practices related to healthy aging
Media
IHPI utilizes owned, paid, and earned media to accomplish their promotional objectives with the NPHA. For owned media, IHPI has developed a website, poll reports, poll extras, publicly-available data, news articles, social media posts and graphics, targeted emails, videos, presentations and posters at conferences, academic publications, blog posts, poll seminars, and NPHA-branded promotional items. For paid media, IHPI purchases Google Ads and social media ads to promote specific NPHA research content. And for earned media, IHPI has has steadily grown awareness of the brand and cultivated a following of researchers, journalists, and social media users who continue to share and repost social media posts, author news stories, and create citations for NPHA research.
Media
IHPI utilizes owned, paid, and earned media to accomplish their promotional objectives with the NPHA. For owned media, IHPI has developed a website, poll reports, poll extras, publicly-available data, news articles, social media posts and graphics, targeted emails, videos, presentations and posters at conferences, academic publications, blog posts, poll seminars, and NPHA-branded promotional items. For paid media, IHPI purchases Google Ads and social media ads to promote specific NPHA research content. And for earned media, IHPI has has steadily grown awareness of the brand and cultivated a following of researchers, journalists, and social media users who continue to share and repost social media posts, author news stories, and create citations for NPHA research.
Mental Health Among Older Adults Before and During the COVID-19 Pandemic (May 2021), click here to view poll report
Results
The NPHA promotion campaign has been categorically successful. IHPI makes all NPHA data available to the public, and to date, more than 1,750 students and researchers at universities from around the world have downloaded the data for their own research. Additionally, the poll was featured over 220 times in major national media outlets between May 2021 and May 2022, including The New York Times, US News & World Report, CNN, The Washington Post, HealthDay News, Reuters, NPR, Forbes, NBC News, and USA Today. Also, more than 21,000 views have accumulated across the twelve YouTube videos featuring NPHA findings. Finally, in May 2022, IHPI celebrated the NPHA's five-year anniversary during a webinar, which attracted over 520 registrants across the U.S.
The NPHA promotion campaign has been categorically successful. IHPI makes all NPHA data available to the public, and to date, more than 1,750 students and researchers at universities from around the world have downloaded the data for their own research. Additionally, the poll was featured over 220 times in major national media outlets between May 2021 and May 2022, including The New York Times, US News & World Report, CNN, The Washington Post, HealthDay News, Reuters, NPR, Forbes, NBC News, and USA Today. Also, more than 21,000 views have accumulated across the twelve YouTube videos featuring NPHA findings. Finally, in May 2022, IHPI celebrated the NPHA's five-year anniversary during a webinar, which attracted over 520 registrants across the U.S.
Older Adults' Preparedness to Age in Place (April 2022), click here to view poll report
